MARKET RESEARCH
We have thoroughly researched our target audience and market. We concluded that the best audience to cater our product to is youth football coaches. Here is our target audience profile:
There are 3 main reasons for choosing youth football coaches as our target audience:
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1: Portability and convenience: The mini goal’s foldable design allows for easy storage and transportation. The design also allows coaches and players to carry the goal to practice in different locations, such as the local park, training facilities, or even their own backyard. Its compact and lightweight design makes it convenient to transport and set up, which saves valuable time and effort.
2: Stability and durability: Unlike other inflatable/portable goal posts, our design stays rooted to the ground. This provides a significant advantage during the coaches and players practice sessions, since it wouldn’t go flying after the ball gets kicked inside, or by external forces like the wind. Additionally, the goal’s durable materials would make it suitable for long term use and regular practice.
3: Versatility: The foldable mini goal is a versatile tool for coaches and players. It allows coaches to implement and design various training exercises and drills that can enhance different skills required for the sport, such as precision, accuracy, shooting and ball control. Players are able to practice their shooting technique, target precision and overall enhance their skill.
Number of Youth Football Coaches in China